Feel Therapeautics Covid-19 stress management guide design
Feel Therapeutics is a multidisciplinary team of data scientists, engineers, clinicians, researchers and therapists working at the intersection of mental health and technology. I worked with them to design a Covid-19 stress management guide, published in partnership with the Medicine School of Athens University (including a fully designed Greek language version). It’s a document that needed to carry real scientific credibility while remaining genuinely accessible to a broad public audience.
The Challenge
The brief called for something that walked a very particular line. The guide needed to feel authoritative enough to sit alongside a prestigious university partnership, yet warm and engaging enough to connect with everyday readers managing stress and anxiety during an incredibly difficult time. The biggest risk was producing something that looked like either a dry academic paper or a generic wellness brochure - neither of which would serve the audience.
The Solution
I developed a layout that prioritised clarity and calm, using clean typography, considered use of white space and a structured grid to make the content easy to navigate. The design balances a professional, credible aesthetic with an approachable warmth, ensuring the guide felt reassuring rather than clinical. Every design decision was made with the end reader in mind - someone looking for practical help, not a sales pitch.
The Impact
The finished guide was made available as a free download on both the Feel Therapeutics website and the Greek government website, giving it a significant reach at a time when people needed trusted, accessible mental health resources most. The design helped position Feel as a credible, expert voice in the mental health and wellbeing space, with a publication that looked as authoritative as the research behind it.
Key Deliverables
Editorial design & layout - a structured, reader-friendly document design for both digital and print distribution
Typography & hierarchy - clear visual signposting to guide readers through complex content with ease
Credibility through design - a visual approach that reflects the authority of the university partnership without losing warmth or accessibility
Greek language version - a fully adapted layout of the guide for distribution via the Greek government website