Regen brand identity design
Regen Chiropractic & Shockwave Therapy Clinic is a clinic led by Steve Button, a chiropractor with over 20 years’ experience. Formerly Bucks Chiropractic, the clinic treats everything from back and neck pain to stubborn tendon injuries, with clinics in central Milton Keynes and Granborough.
The Challenge
Steve had run his clinic as Bucks Chiropractic since 2011. Over time, focused shockwave therapy became a bigger part of his work, with remarkable results on the kind of injuries that never seem to heal. But not many people knew he offered it. The name and brand said “chiropractor” and nothing more, so people who could have benefited from shockwave weren’t finding him, and the clinic was losing clients.
The old brand had other problems too. It felt dated, and the name gave the impression that he only worked in Bucks, when his main clinic is in the heart of Milton Keynes. Steve wanted a brand that said serious and expert but still felt approachable, and one that would stand out in an industry where the logos tend to look the same.
The Solution
The new name, Regen, is short for regenerative. It’s a simple way of saying that Steve helps people feel new and better, and it also reflects how he works, taking the time to care for each patient.
The logo puts shockwave front and centre as it’s now featured in the name and the visuals. The tall, slim wordmark feels confident and professional rather than clinical. And if you take a bit of a closer look, the human body is built into the brand. Can you see it? It’s a small detail, but it keeps the brand about people, not just treatments that Steve offers.
The colour palette is modern and calm, but deliberately different from the teal heavy look of the industry, so Steve’s clinic is recognisable at a glance.
The Impact
Steve’s proud to show off his new brand. For a practitioner whose business is built on trust and personal recommendation, a brand that matches the quality of his care gives him confidence every time he introduces the clinic to someone new.
“Bhavini took the time to understand my business and what I was trying to achieve”
Steve Button
Key Deliverables
Brand identity: full brand identity including logo, colour palette and typography.