Milton Keynes Pride Festival
MK Pride Festival is one of the city’s most vibrant and essential community events, providing a safe and inclusive space for the LGBTQ+ community. I collaborated with the festival organisers to design a high impact report and sponsorship package. The goal was to create a visual narrative that didn't just list statistics, but truly highlighted the profound social impact the festival has on Milton Keynes and beyond.
The Challenge
The previous documentation needed a design evolution, moving from a standard community leaflet feel to a sophisticated report. The challenge was to balance the joyful, high-energy pride aesthetic with the serious, professional tone required for a corporate sponsorship pitch.
The Solution
I developed a design system that uses the iconic Pride rainbow palette in a modern, refined way. By using bold typography and large scale photography of real festival goers, the report puts the community at the heart of the design.
I transformed engagement statistics into easy to digest infographics, making the festival’s reach immediately apparent to sponsors. The sponsorship tiers were redesigned into a clear, tiered hierarchy, using clean layouts and structured grids to ensure that the call to action for businesses was professional, enticing, and easy to navigate.
The Impact
The final Impact Report and Sponsorship Package provided MK Pride Festival with a powerful tool for growth. By presenting their achievements through a polished, professional lens, I helped them clearly demonstrate their ROI to partners and the tangible benefits of their community outreach. The result is a cohesive suite of documents that captures the festival’s spirit while securing the financial support needed to keep the event free and accessible for all.
Key Deliverables
Impact report: a soulful digital document highlighting the festival’s social reach and attendee stories.
Sponsorship prospectus: a structured, inviting deck designed to help corporate partners connect with the festival's mission.
Visual storytelling: a layout focused on high-impact photography and stories that bring the event to life on the page.